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ASICS

A global collaboration rooted in cultural storytelling.
Directed the creative approach across product, marketing, and retail for this ASICS partnership. Collaborated closely with internal teams and external partners to craft a capsule built around identity, community, and design culture.

ASICS

"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design

ASICS

"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design

ASICS

"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design

ASICS

"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design

ASICS

"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design

Native Sons

Eyewear with intention.
Provided creative leadership on this project, working closely with the brand and a small team to shape the visual tone and product narrative. Emphasized precision, restraint, and cultural reverence in both materials and storytelling.

Native Sons

"By Any Means Necessary" Campaign ft. Native Sons x Commonwealth collaboration sunglasses.
Creative Direction & Design

Native Sons

"By Any Means Necessary" Campaign ft. Native Sons x Commonwealth collaboration sunglasses.
Creative Direction & Design

Native Sons

"By Any Means Necessary" Campaign ft. Native Sons x Commonwealth collaboration sunglasses.
Creative Direction & Design

Native Sons

"By Any Means Necessary" Campaign ft. Native Sons x Commonwealth collaboration sunglasses.
Creative Direction & Design

adidas

Heritage meets perspective.
Led a small, cross-functional team in developing a limited-edition Adidas collaboration rooted in minimalist design and community storytelling. Balanced product design with narrative and retail execution to reflect both brands’ values in a modern, understated way.

adidas

“Response” Campaign ft. Commonwealth x adidas Consortium
Creative Direction & Design

adidas

“Response” Campaign ft. Commonwealth x adidas Consortium
Creative Direction & Design

adidas

“Response” Campaign ft. Commonwealth x adidas Consortium
Creative Direction & Design

Reebok

“EDGE" Spring 2014 featuring Travi$ Scott
Creative Direction & Design

Reebok

“EDGE" Spring 2014 featuring Travi$ Scott
Creative Direction & Design

Reebok

“EDGE" Spring 2014 featuring Travi$ Scott
Creative Direction & Design

Reebok

“EDGE" Spring 2014 featuring Travi$ Scott
Creative Direction & Design

Insomniac

Introduction of new Insomniac “House” Logo
Design Direction

Insomniac

Introduction of new Insomniac “House” Logo
Design Direction

ASICS

"Da Vinci" Still Life Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design

ASICS

"Da Vinci" Still Life Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design

ASICS

"Da Vinci" Still Life Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design

Commonwealth

Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design

Commonwealth

Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design

Commonwealth

Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design

Commonwealth

Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design

Commonwealth

Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design

10 Deep

"Babylon" Campaign Spring 2013
Co-Creative Direction & Styling

10 Deep

"Babylon" Campaign Spring 2013
Co-Creative Direction & Styling

10 Deep

"Babylon" Campaign Spring 2013
Co-Creative Direction & Styling

Clae

Fall 2014 Delivery 1 Lookbook
Co-Creative Direction, Art Direction & Design

Clae

Fall 2014 Delivery 1 Lookbook
Co-Creative Direction, Art Direction & Design

Clae

Fall 2014 Delivery 1 Lookbook
Co-Creative Direction, Art Direction & Design

Clae

Fall 2014 Delivery 1 Lookbook
Co-Creative Direction, Art Direction & Design

Isla Project

Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction

Isla Project

Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction

Isla Project

Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction

Isla Project

Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction

Isla Project

Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction

Commonwealth

Commonwealth Summer ‘16 Lookbook
Creative Direction & Design

Commonwealth

Commonwealth Summer ‘16 Lookbook
Creative Direction & Design

Commonwealth

Commonwealth Summer ‘16 Lookbook
Creative Direction & Design

Commonwealth

Commonwealth Summer ‘16 Lookbook
Creative Direction & Design

Commonwealth

Commonwealth Summer ‘16 Lookbook
Creative Direction & Design

Vans Vault

“Every Generation…” Campaign ft. Commonwealth x Vans Vault
Creative Direction & Design

Vans Vault

“Every Generation…” Campaign ft. Commonwealth x Vans Vault
Creative Direction & Design

Commonwealth x Vans Vault

“Every Generation…” Campaign ft. Commonwealth x Vans Vault
Creative Direction & Design

CLAE

"Lola" Campaign ft. CLAE x Commonwealth x CLAE Hoffman
Creative Direction & Design

CLAE

"Lola" Campaign ft. CLAE x Commonwealth x CLAE Hoffman
Creative Direction & Design

CLAE

"Lola" Campaign ft. CLAE x Commonwealth x CLAE Hoffman
Creative Direction & Design

10 Deep

"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design

10 Deep

"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design

10 Deep

"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design

10 Deep

"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design

10 Deep

"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design

10 Deep

"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design

Stussy

"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design

Stussy

"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design

Stussy

"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design

Stussy

"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design

Stussy

"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design

Oakley

"Endless Summer '09" Commonwealth x Oakley ft. Wale
Creative Direction, Copywriting & Design

Oakley

"Endless Summer '09" Commonwealth x Oakley ft. Chad Hugo
Creative Direction, Copywriting & Design

Oakley

"Endless Summer '09" Commonwealth x Oakley ft. Pusha T
Creative Direction, Copywriting & Design

Oakley

"Endless Summer '09" Commonwealth x Oakley ft. Levi Maestro
Creative Direction, Copywriting & Design

10 Deep

Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design

 

10 Deep

Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design

10 Deep

Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design

10 Deep

Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design

 

10 Deep

Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design

 

10 Deep

Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design

 

Clae

AW 14 Lookbook
Art Direction

Clae

AW 14 Lookbook
Art Direction

Clae

AW 14 Lookbook
Art Direction

ASICS
ASICS
ASICS
ASICS
ASICS
ASICS
Native Sons
Native Sons
Native Sons
Native Sons
Native Sons
adidas
adidas
adidas
adidas
Reebok
Reebok
Reebok
Reebok
Insomniac
Insomniac
ASICS
ASICS
ASICS
Commonwealth
Commonwealth
Commonwealth
Commonwealth
Commonwealth
10 Deep
10 Deep
10 Deep
Clae
Clae
Clae
Clae
Isla Project
Isla Project
Isla Project
Isla Project
Isla Project
Commonwealth
Commonwealth
Commonwealth
Commonwealth
Commonwealth
Vans Vault
Vans Vault
Commonwealth x Vans Vault
CLAE
CLAE
CLAE
10 Deep
10 Deep
10 Deep
10 Deep
10 Deep
10 Deep
Stussy
Stussy
Stussy
Stussy
Stussy
Oakley
Oakley
Oakley
Oakley
10 Deep
10 Deep
10 Deep
10 Deep
10 Deep
10 Deep
Clae
Clae
Clae