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ASICS
A global collaboration rooted in cultural storytelling.
Directed the creative approach across product, marketing, and retail for this ASICS partnership. Collaborated closely with internal teams and external partners to craft a capsule built around identity, community, and design culture.
ASICS
"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design
ASICS
"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design
ASICS
"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design
ASICS
"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design
ASICS
"Kultura" Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design
Native Sons
Eyewear with intention.
Provided creative leadership on this project, working closely with the brand and a small team to shape the visual tone and product narrative. Emphasized precision, restraint, and cultural reverence in both materials and storytelling.
Native Sons
"By Any Means Necessary" Campaign ft. Native Sons x Commonwealth collaboration sunglasses.
Creative Direction & Design
Native Sons
"By Any Means Necessary" Campaign ft. Native Sons x Commonwealth collaboration sunglasses.
Creative Direction & Design
Native Sons
"By Any Means Necessary" Campaign ft. Native Sons x Commonwealth collaboration sunglasses.
Creative Direction & Design
Native Sons
"By Any Means Necessary" Campaign ft. Native Sons x Commonwealth collaboration sunglasses.
Creative Direction & Design
adidas
Heritage meets perspective.
Led a small, cross-functional team in developing a limited-edition Adidas collaboration rooted in minimalist design and community storytelling. Balanced product design with narrative and retail execution to reflect both brands’ values in a modern, understated way.
adidas
“Response” Campaign ft. Commonwealth x adidas Consortium
Creative Direction & Design
adidas
“Response” Campaign ft. Commonwealth x adidas Consortium
Creative Direction & Design
adidas
“Response” Campaign ft. Commonwealth x adidas Consortium
Creative Direction & Design
Reebok
“EDGE" Spring 2014 featuring Travi$ Scott
Creative Direction & Design
Reebok
“EDGE" Spring 2014 featuring Travi$ Scott
Creative Direction & Design
Reebok
“EDGE" Spring 2014 featuring Travi$ Scott
Creative Direction & Design
Reebok
“EDGE" Spring 2014 featuring Travi$ Scott
Creative Direction & Design
Insomniac
Introduction of new Insomniac “House” Logo
Design Direction
Insomniac
Introduction of new Insomniac “House” Logo
Design Direction
ASICS
"Da Vinci" Still Life Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design
ASICS
"Da Vinci" Still Life Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design
ASICS
"Da Vinci" Still Life Campaign ft. Commonwealth x ASICS Gel Lyte V
Creative Direction & Design
Commonwealth
Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design
Commonwealth
Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design
Commonwealth
Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design
Commonwealth
Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design
Commonwealth
Commonwealth SS17 "Manila" Lookbook
Creative Direction & Design
10 Deep
"Babylon" Campaign Spring 2013
Co-Creative Direction & Styling
10 Deep
"Babylon" Campaign Spring 2013
Co-Creative Direction & Styling
10 Deep
"Babylon" Campaign Spring 2013
Co-Creative Direction & Styling
Clae
Fall 2014 Delivery 1 Lookbook
Co-Creative Direction, Art Direction & Design
Clae
Fall 2014 Delivery 1 Lookbook
Co-Creative Direction, Art Direction & Design
Clae
Fall 2014 Delivery 1 Lookbook
Co-Creative Direction, Art Direction & Design
Clae
Fall 2014 Delivery 1 Lookbook
Co-Creative Direction, Art Direction & Design
Isla Project
Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction
Isla Project
Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction
Isla Project
Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction
Isla Project
Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction
Isla Project
Isla x Commonwealth “Focus On The Tribe” Lookbook
Co-Creative Direction
Commonwealth
Commonwealth Summer ‘16 Lookbook
Creative Direction & Design
Commonwealth
Commonwealth Summer ‘16 Lookbook
Creative Direction & Design
Commonwealth
Commonwealth Summer ‘16 Lookbook
Creative Direction & Design
Commonwealth
Commonwealth Summer ‘16 Lookbook
Creative Direction & Design
Commonwealth
Commonwealth Summer ‘16 Lookbook
Creative Direction & Design
Vans Vault
“Every Generation…” Campaign ft. Commonwealth x Vans Vault
Creative Direction & Design
Vans Vault
“Every Generation…” Campaign ft. Commonwealth x Vans Vault
Creative Direction & Design
Commonwealth x Vans Vault
“Every Generation…” Campaign ft. Commonwealth x Vans Vault
Creative Direction & Design
CLAE
"Lola" Campaign ft. CLAE x Commonwealth x CLAE Hoffman
Creative Direction & Design
CLAE
"Lola" Campaign ft. CLAE x Commonwealth x CLAE Hoffman
Creative Direction & Design
CLAE
"Lola" Campaign ft. CLAE x Commonwealth x CLAE Hoffman
Creative Direction & Design
10 Deep
"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
"Outta Bounds & Off Limits" Fall 2012
Co-Creative Direction, Art Direction, Styling & Design
Stussy
"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design
Stussy
"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design
Stussy
"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design
Stussy
"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design
Stussy
"Fight the Good Fight" Stussy x Commonwealth Campaign
Creative Direction & Design
Oakley
"Endless Summer '09" Commonwealth x Oakley ft. Wale
Creative Direction, Copywriting & Design
Oakley
"Endless Summer '09" Commonwealth x Oakley ft. Chad Hugo
Creative Direction, Copywriting & Design
Oakley
"Endless Summer '09" Commonwealth x Oakley ft. Pusha T
Creative Direction, Copywriting & Design
Oakley
"Endless Summer '09" Commonwealth x Oakley ft. Levi Maestro
Creative Direction, Copywriting & Design
10 Deep
Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design
10 Deep
Holiday 2012 Lookbook
Co-Creative Direction, Art Direction, Styling & Design
Clae
AW 14 Lookbook
Art Direction
Clae
AW 14 Lookbook
Art Direction
Clae
AW 14 Lookbook
Art Direction
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