Alphanumeric
Before the culture had a name.
As Founding Art Director, helped establish one of the earliest streetwear-meets-technical brands. Developed the visual language and design ethos in a role that helped define the bridge between subculture and function.
Alphanumeric
"The absent are never right."
Creative Direction, Art Direction, Copywriting, Styling & Design
Alphanumeric
"Action is the true test of man."
Creative Direction, Art Direction, Copywriting, Styling & Design
Alphanumeric
"Each one, teach one."
Creative Direction, Art Direction, Copywriting, Styling & Design
Alphanumeric
"You are known by the company you keep."
Creative Direction, Art Direction, Copywriting, Styling & Design
Alphanumeric
"Lead, follow, or show the way."
Creative Direction, Art Direction, Copywriting, Styling & Design
Akademiks
"Terrorist. Patriot. Activist. Scapegoat. Politician." "Labels are for clothes, not people."
Creative Direction, Art Direction, Copywriting, Styling & Design
Selected for "Best Ads of the Year" List (2004) by US Ad Review Magazine
Akademiks
"Partners. Conspirators. Accomplices. Colleagues. Lovers." "Labels are for clothes, not people."
Creative Direction, Art Direction, Copywriting, Styling & Design
Selected for "Best Ads of the Year" List (2004) by US Ad Review Magazine
Akademiks
"Socialite. Trophy. Executive. Opportunist. Student." "Labels are for clothes, not people."
Creative Direction, Art Direction, Copywriting, Styling & Design
Selected for "Best Ads of the Year" List (2004) by US Ad Review Magazine
Akademiks
"Terrorist. Patriot. Activist. Scapegoat. Politician." "Labels are for clothes, not people."
Creative Direction, Art Direction, Copywriting, Styling & Design
Selected for "Best Ads of the Year" List (2004) by US Ad Review Magazine
DC SHOES
"The difference between innovation and imitation.."
Copywriting
Voted "Best Campaign" Big Brother Magazine 1997
DC SHOES
"For those interested in riding a skateboard, not a bandwagon."
Copywriting
Voted "Best Campaign" Big Brother Magazine 1997
DC SHOES
"Skateboarding does not build character, it reveals it. "
Copywriting
Voted "Best Campaign" Big Brother Magazine 1997
DC SHOES
"Worth more than its weight in gold..."
Copywriting
Voted "Best Campaign" Big Brother Magazine 1997
Foursquare Outerwear
"Expedition Performance Systems"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Foursquare Outerwear
"Expedition Performance Systems"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Foursquare Outerwear
"Expedition Performance Systems"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Foursquare Outerwear
"Expedition Performance Systems"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Foursquare Outerwear
"Expedition Performance Systems"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Foursquare Outerwear
"Expedition Performance Systems"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Foursquare Outerwear
"Expedition Performance Systems"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Forum Snowboards
"Joni Malmi ... The Resistance"
Co-Creative Direction
Forum Snowboards
"Jeremy Jones, Devun Walsh, JP Walker, Bjorn Leines ... The Resistance"
Co-Creative Direction
Special Blend
"Joni Malmi"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Special Blend
"Nicolas Droz"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Special Blend
"JP Walker"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Special Blend
"Brian Thein"
Co-Creative Direction, Co-Art Direction, Copywriting & Styling
Gilyard MFG
"Work Hard. Live Well."
Creative Direction, Art Direction & Design
Gilyard MFG
"Work Hard. Live Well."
Creative Direction, Art Direction & Design
Gilyard MFG
"Work Hard. Live Well."
Creative Direction, Art Direction & Design
Commonwealth
"Time Will Tell"
Creative Direction, Copywriting & Design
Commonwealth
"Time Will Tell"
Creative Direction, Copywriting & Design